According to the statistics program provided by my web hosting company, most of the visitors at WritingThoughts are on this site for less than thirty seconds.
That means thirty seconds is all the time that I have to get my message across.
How can I do this? How can I capture my reader’s attention in thirty seconds? Consider the following methods:
- Use a catchy headline
- Include an arresting graphic
- Use bulleted and numbered lists
- Make the text scannable
Remember, if the reader can’t grasp the concept quickly, then you’ve lost them.