Is it time to rethink social media?
If you write web content, then chances are good that you’ve heard social media mentioned as a way to promote your web presence.
Liz Strauss‘s post, A Time to Check Social Media Return On Investment, captured my attention this week.
It’s easy to feel overwhelmed by social media. For one thing there are literally dozens of them. (If you’re looking for a list of social media sites and here’s one from Jane Copeland.)
When you hear out about a new social media site it’s hard to resist the urge to join it, just in case you’re missing out on something.
I know. I’ve been there.
The truth is that most of us (dare I say, all of us) can’t really be active on more than a few social media sites. Not every site is right for every person, either.
Social media is more effective when you put forth a concentrated effort on a site that meets your needs and goals.
How many social media sites do you use? How many sites do you really participate in?
Contents (c) Copyright 2008, Laura Spencer. All rights reserved