So, you’ve created a blog, you post regularly, you tweet and announce your posts on Facebook–and nobody comes. What could be wrong?
I’ve written several thousand blog posts. Some of those posts received thousands of page views while other posts were never read.
So, what’s the difference?
Posts that draw readers tend to have three things in common:
- They inform the reader–There’s a hunger out there for new information, and especially new information that works. If you can provide that in a format that’s easily scannable, then you’re meeting that need.
- They entertain the reader–It’s a stressful world. Laughter is one of the best ways to combat stress. If you can entertain your audience in some way, they’ll usually come back to read more.
- They validate the reader–Do you ever feel uncertain about your choices? Well, guess what? Your readers sometimes feel uncertain too. That’s why validation posts are so popular.
Posts that never get read tend to have some things in common too:
- They’re too self-focused–Readers don’t mind learning a little bit about you. However, if everything you write is always about you and you never take your reader’s needs into consideration that’s a big turn off.
- They resemble a marketing pitch–You can’t market to your readers if they don’t trust you. You can’t earn their trust if everything on your blog is a blatant sales pitch. Remember how uncomfortable that used car salesperson makes you feel?
- They respect the reader’s time–Let’s face it. Your readers are probably in a hurry. Mine are too. You need to draw them in quickly and capture their attention by making your posts scannable.
In your opinion, what makes a good post?