How can a professional writer help your writing project? Why shouldn’t you just use in-house staff or write copy for yourself.
If you’re thinking about using non-writers to create your marketing or business copy, stop. You won’t get the same results from your non-writing staff as you would get from a professional writer.
Here are ten reasons why a professional writer can add value to your business:
1. They will take the time to do the job right.
Sure, maybe you can write well or somebody on your staff can write well. If writing is not your full-time career, do you really have the time to write what you need? A professional will make the time for your project.
If you let Joe from the accounting department write your copy, guess when the copy is going to get written? That’s right, it will get done after Joe finishes all of his accounting work. (Is Joe ever finished with his accounting work?)
2. They will use their skill and knowledge to your advantage.
Okay, maybe grammar and spelling are not your strongest areas. Maybe you were absent the day that they covered punctuation and capitalization at your school. You’re afraid the copy that you produce will make you look stupid.
With a professional writer, there’s no need to have these fears. A writer will clean up your copy and give it a polished, professional appearance.
3. They can help you target your writing for your intended audience.
Do you know who needs to read your copy? Let a writer help you find out.
Maybe you have a complex concept that you need to explain to the general public. A good writer can create copy that can be easily understood by anyone. Maybe you need to reach a specific group. A writer can help you hone in on the individuals that you need.
4. A professional writer can help you develop ideas.
You know what you need to have written, but you just can’t put it into words. You’ve started and stopped your writing project a dozen times, or more.
A writer can help you develop that idea and turn it into exactly the copy that you need.
5. They can help you avoid clichés and overworked angles and find a fresh way of describing your information.
Can you recognize if a copywriting angle has been used too often? Ideas and words that are used too often lose their effectiveness.
A writing professional can recognize overused and overworked ideas and help you find a fresh and unique slant for your specific needs. Don’t let yourself get stuck with the same old thing.
6. A writer provides a second set of eyes.
It’s easy to make a mistake when you are working alone. A professional writer is trained to look for mistakes and for sentences that can be misunderstood.
You don’t want mistakes in your copy. Even a single misplaced decimal point can hurt your business. There’s a big difference between $25.00 and $250.00!
7. A good writer can identify missing material.
You know what you want to say by heart. Maybe you know it too well. Maybe you’ve left something out.
Let’s say that you need copy that explains how to do something. If a step is missing from your material, a writer can point it out and correct it for you.
8. A good writer can suggest ways to streamline your writing process.
You’re trying to gather information “the old-fashioned way,” but it seems that you are always behind. A good writer can suggest ways to streamline your copywriting process and help you stay ahead of the information flood.
9. A good writer can help you project a consistent image through your writing.
Does every document you produce look like it comes from a different source? Does your copy stand out from the rest?
A good writer can suggest a unique style that is right for your business. Having a unique voice in your writing can help you brand your business.
10. A good writer is familiar with all the media available to communicate your ideas.
Do you want to produce printed copy for mail outs? Would online materials work best for you? Do you know?
With the variety of media available today, it’s easy to be confused about what’s best for your needs. A good writer can suggest the right media for your needs.
A good writer may be just the edge that you need to stay ahead of your competition. So, why not turn your right needs over to a professional today?
Contents (c) Copyright 2007, Laura Spencer. All rights reserved.