Does this look familiar?
Dear Blogger, I recently developed an XYZ app to help bloggers with X. I believe this app would be of interest to your readers. Would you please feature it in a review on your blog?
Okay. That’s a stripped-down version of a typical request for a product review. If you’re a freelance writer and you write for a blog, you’ve probably received a product review request like the one above.
How you handle these requests can make a difference in your freelance writing career. Some writers have even made writing reviews one of their specialties.
In this post, I explore what freelance writers need to know about writing product reviews. I’ll discuss the dilemma that writing a product review can sometimes cause. I’ll touch upon the FTC rules for endorsement. Also, I’ve interviewed two successful long-time writing professionals with differing viewpoints about product reviews. Finally, I’ll list a few pointers for brands that want to approach writers.
While this post specifically deals with product reviews, most of the points also apply to book reviews.