You own a business. You have a product or service that you need to sell. Chances are that you need to have some copy written–whether it be for your website, a sales brochure, a press release, or just a good standard follow-up letter that you can use often with prospects.
In this economy, companies often wonder whether it is a good idea to write their own copy in-house. While in the short-term writing your own copy might save you the money that you would have paid to a professional writer, in the long-term I believe that writing your own copy is a mistake.
A few years ago, I penned this post titled, Ten Reasons Why You Should Hire a Professional Writer. Every one of those reasons that I listed then is still true today.
You see, the copy for your website, your sales brochure, or your sales letters are more than just tasks to be completed. They are a representation of your company. Often, those words are the very first impression of you that a potential client sees.
If your copy is professionally written, then your prospective clients will have a positive image of your business. However, if that copy is full of mistakes or looks sloppy, then that your prospects are left with a very negative impression.
In addition to creating a good first impression of your company, hiring a professional writer can also make sense from a time management standpoint. You see, it takes time to create good copy. A lot thought goes into putting the right words together.
If you’re busy running a business, then you already have many responsibilities. Having many responsibilities usually means you’re short on time. Adding copywriting tasks to a schedule packed with client meetings and management tasks is probably not the best use of your time.
Besides, in my experience when a company decides to create their own copy one of two things occurs:
- The copy is hastily slapped together and may be full of mistakes (see the discussion about your company’s image above)
- The creation of the copy gets put off until “a later date” when there is more time (a date which often never comes)
To sum it up–No. You should not write your own copy.
Fortunately, you don’t have to. There are many professional copywriters who can handle the task for you.
Do you write your own copy? Why