Should you trust that big writing project to a freelance writer or handle it in-house?
The answer is…it depends.
As someone who has been both an in-house writer and a freelance writer, I can look at the question from both sides.
Here are some disadvantages of using your own employees to work on your writing projects:
- If you add writing responsibilities to an existing employee’s workload, he or she will probably focus on their regular work first and attempt to do the writing in their spare time (which often means it never gets done).
- If writing is not a regular part of an employee’s job, they may not have the skills that it takes to write quality copy. Even if they do manage to write passable copy, it may take them much longer to complete.
- Many employees dread writing tasks. If your employees fall into this category, assigning writing tasks to them on top of their other responsibilities may cause hard feelings and even lower employee morale.
- Hiring a freelance writer brings a fresh perspective into your company’s marketing copy since everything about your company is likely to be new to the freelancer while for an employee it is all too familiar.
- Using a freelance writer is also a great way to expand an existing writing team and keep from overtaxing them during busy periods. A freelancer can step in when your regular team is overwhelmed and step away when they are not.
On the other hand, using in-house talent for writing projects can be justified if the following conditions exist:
- You already have skilled writers working for you and they have enough time on their hands to devote to new projects.
- Your writing project contains sensitive or confidential information (although you could have freelance writers sign a confidentiality agreement).
If you don’t already have someone in-house who is dedicated to your writing projects, it’s generally a good idea to use freelance talent for your writing projects. Even if you do have in-house dedicated writers you still may wish to involve freelance talent outside of your team.
Since in-house writing departments are frequently overburdened these days, a common compromise is to use freelancers to complete your writing projects, but have in-house writers check over the freelancer’s work.
Does your company use freelancers or in-house talent to complete your writing projects? Explain your choice.