Recently I read a comment from a social media specialist that mentioned wishing that blogging reciprocity would no longer be as important in 2012 as it has been in the past.
Blogging reciprocity, in case you were wondering, refers to the practice of visiting the blogs of your commenters and repaying a comment left on your blog by leaving a comment on their blog.
While I can see the social media specialist’s point, I have a different view of reciprocity.
Here are the considerations:
I understand the social media specialist’s point that sometimes reciprocity isn’t really practical. For example, if you write a blog post and receive 100 comments you probably won’t have the time to review each commenter’s blog–let alone compose 100 meaningful comments yourself AND still respond to the comments on your own blog. That’s a reasonable assumption, I think.
But too often I think that we bloggers have taken the exact opposite route (and I’ve been guilty of this as well). Rather than over-responding to comments and spending all day on the blogs of our readers, instead we ignore the comments. Sometimes we don’t respond at all. Rarely do we visit a reader’s blog.
Sadly, because we don’t interact with other bloggers we don’t build relationships.
In my opinion (and this is where I differ from the specialist), a certain amount of blogging reciprocity is good for a blogger (especially if they are a freelancer). Not only does reciprocity expose you to new blogs that you may not encounter otherwise, it also allows you to meet and build relationships with other bloggers. Some of my best freelancing relationships grew as a result of getting to know the bloggers who had left comments on my blog.
My Goal Concerning Blogging Reciprocity
Now, of course if you’re struggling to meet a deadline for a paying project it’s understandable if you temporarily put getting to know your blog readers on the back burner. And some commenters link to a page (such as a portfolio) where it’s impossible to leave a comment. Or, you may really not have anything to say about a commenter’s post on their blog. That’s all okay. At least you’re looking to see who’s reading your blog–and that’s a positive step any way you look at it.
So, my point is that I really hope that the practice of blogging reciprocity DOESN’T go away in 2012. I enjoy getting to know other bloggers through their blogs. In fact, I intend to become more active in the practice in 2012 and I hope that you do too.
What Do You Think
Do you practice blogging reciprocity? Why, or why not?