If you’re a writer, or just own a business with an online component, you’ve probably heard the following adage–publish or perish?
The premise behind the popular phrase is that publishing content is good and that publishing frequently is the best way to survive in the crowded Internet marketplace.
It’s a catchy saying, but is it true?
The answer is…yes, and…no.
Some of the most popular websites out there got to be that way by publishing frequently–sometimes publishing new material multiple times in a single day.
While it’s true that publishing high quality content often is definitely a good way to build a successful blog or website, publishing simply for the sake of “getting something out there” is not a good move.
All too often, I find myself reading a post that is really a non-post. (You’ve probably read these posts too…) A non-post reads something like this (fictional example):
“Hello there readers. We really don’t have anything new to say today. Not much is happening with the business. I just wanted to check in and let you all know that we’re still here.”
Whether it’s on a personal blog or a business site, a webmaster who publishes something like that isn’t doing the website any favors. Yes, technically they’ve “published” something, but it’s something that’s of no use to anyone. It’s not entertaining and it’s not informative.
Imagine the reaction of the reader who has come to the site for the first time to learn something about the business (or at the very least, to be entertained). Do you think that reader is likely to return to that site again soon?
I think you and both know that answer to that question–Don’t bore your audience.
In fact, I would say that quality trumps quantity every time.
A high quality post draw readers in to the site. In a best case scenario, a quality post sticks in the reader’s mind and makes them want to return or even share the material with others. At the very least, it makes the reader feel that they got something for going to the site.
Readers come back for high quality content. And a good writer understands the importance of engaging the reader.
So, can you post too often?
You definitely can post too often if you have nothing of value to publish. In my opinion, It’s better to be known for great content occasionally, than to spew out valueless posts regularly.
What’s your take on this question? Just how important do you think publication frequency is?