Your answer to that question could make all the difference in your freelancing career.
The world of freelance writing seems to be polarizing into two distinct types of writer: the adequate writer and the excellent writer.
If you’re not sure of the difference between the two, here is a description of each type of writer:
- Write just well enough to get by
- Produce material that is correct, if not compelling
- Often follow a formula or template
- Frequently echo what others have already said
- Write a high volume of material very quickly
- Rarely leave you wanting more
The adequate writer’s material fails to excite. If their material is meant to sell, it rarely does. What it does do is take up space online and elsewhere.
In contrast to adequate writers, excellent writers:
- Exceed expectations
- Produce compelling material
- Are highly creative
- Look at topics from a unique perspective
- Take the time to do their best work
- Leave you wanting more
The exceptional writer sparks discussions with their writing. This writer motivates people to act, or at least, to have an opinion.
The temptation, of course, is to settle and be merely an adequate writer. For one thing, it’s easier. It’s the path of least resistance. There are many people out there who will tell you that it’s fine to create content merely for the sake of getting it done.
They are wrong.
As someone who has created both types of content I can say this: creating adequate content is a trap for writers. You will not get the writing success that you want by creating adequate writing.
You see, when you put something out there with your name on it that’s merely adequate that writing becomes a reflection of you. Most people will assume that piece is an example of your best work. While you may be capable of writing something much better, nobody will know it.
You may be losing clients and not even realize it.
Which type of writing do you think writers should focus on?
What type of writing do you do?
Discuss the benefits and pitfalls associated with settling for adequate writing in the comments.
Contents (c) Copyright 2009, Laura Spencer. All rights reserved.