You’re stuck! You’ve a brochure to write, but you don’t know what to say.
Is this you?
You know the message you would like to communicate to your clients, but when you sit down to actually write that message you just can’t get the right words out.
Have you ever had the frustrating experience of not being able to find the right words?
You want your writing to express your message clearly, but somehow your written draft falls just short of saying what you really want it to say.
If you’ve ever struggled with writing your own business documents, then you know exactly what I am talking about.
You should also know this – if you’ve ever struggled with writing, you are not alone. When it comes to putting their thoughts on paper, many successful people have trouble.
The truth is that your trouble with writing is probably not really your fault. There are many valid reasons that cause people struggle to put their thoughts into words. Here are a few of them:
- Busy — People are busier than ever before, but good writing takes time. You may have the skill to write great copy for you business, but do really you’ve the time? In many cases the answer to that question is probably “no.”
- Training — You are an expert at what you do, but writing is just not your strongest skill (and that’s okay). Most people have just one or two areas where they excel. Those areas of strength are different for every person and for some, those strengths don’t include writing.
- Language — Your business requires you to write in a language other than your native tongue. If you need to communicate in English for your business even though English is not your native language, your writing task becomes doubly hard.
Fortunately, there is an easy to instantly improve the quality of your business communications. Hire someone who specializes in writing.
This tip is so simple that many people miss it, but it only makes sense (and it frees you up to do other tasks that are better suited to your skills).
Delegating your writing tasks makes a lot of sense if you think about it. You probably already delegate many tasks so that you can dedicate your time to what you are good at and really interests you.
For example, if your pipes burst would you grab a wrench and try to fix them yourself? Even if you are pretty handy with tools, you would probably call a plumber to fix the problem. You know that a good plumber can identify the problem and fix the leak in a fraction of the time that you would take if you handled it yourself. Because of his experience, the plumber’s work will probably be of higher quality too.
In some ways, writing is really not that much different from plumbing. Those of us who write all the time can produce clear, effective copy in less time than most non-writers. We can also suggest new ideas that will enhance your message and make it more likely to reach your intended audience. That’s because we have experience in writing and know what works and what doesn’t work.
Are you still unsure about hiring a professional writer? Here are ten more reasons why you should hire a professional writer.
Do you need a professional writer? Learn more about my writing services .
Have you switched from writing your own documents to using a professional writer? Share your experiences in the comments.
Are you a professional writer? What other benefits can you think of that a professional writer can contribute to a business?
(Disclosure: This post contains links to my services page.)