As I was doing some research the other day, I found a great site that contained an article about the topic I was researching. Then, I clicked on another link. Lo and behold, it was the exact some article. I found it again on a third site.
Was this a case blatent plagiarism? Had someone scraped the content of the article and reposted it?
No, they had not.
The fourth site where I encountered the article explained everything. This was an article from an article directory – freely available to be reprinted on multiple sites as long as the author received credit.
The experience got me wondering about duplicate content, however. Like you, I’ve heard the term “Duplicate Penalty” and wondered what it means for sites like these.
I decided to do a little research.
The first thing that I learned is that the so-called penalty is actually a filter. When a search engine finds duplicate content, then it excludes links from the duplicates. So, it’s not actually a penalty as much as it is an exclusion. You can read more about it at Nitro Marketing.
Here’s a great post from the Online Marketing Performance that gives guidelines, based on a post from Google Matt Cutts, on how to correctly use duplicate content.
Finally, Problogger published a really good explanation of keywords and search engine optimization (SEO) just a few days ago. It’s from Ciaran McKeever of Chance Favors. This is a great post, especially if you are just learning about SEO.
I’ll throw the question about duplicate content out to the experience of the readers. Doubtless, many of you have your own tips to share.
Do you use article directories to find articles for your site? What has your experience been with that?
Do you publish articles on article directories? What has been your experience with that?
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