“Oh no they didn’t!” But sadly, yes they did.
Once again I’ve run across someone who thinks that simply because they own a word processor and can type they can write their own web copy–even though they have no writing experience whatsoever.
They just don’t see the need to hire a professional writer. They don’t think it will make a difference.
My alternate title for this post was “Does Owning Photoshop Make Me a Professional Designer?” I’ll explain later why I almost used that title.
Of course, those who write their own copy will pay for it later when their copy isn’t everything that it should be (and their competitor’s copy is because they did hire a professional writer). It’s even likely that their website ended up saying something they really didn’t intend for it to say.
Despite the fact that not everyone should (or even can) write good copy, there are still some businesses who believe that they can get by with do-it-yourself writing. But the truth is, in most cases a professional writer can really make a difference.
I used to work very hard to convince these folks of the benefits of using a writing professional whenever I ran into them. I felt it was my job to educate them.
No more. I tell them once (or maybe twice to be extra nice) about the benefits of hiring a professional writer. If they still won’t listen, I move on to working with my real clients–those who understand and appreciate the importance of communicating their message clearly.
As to the others, well–usually they do get what they paid for. Enough said.
Oh, and the answer to my earlier question in my almost headline regarding Photoshop–no, of course not! The idea of software (or a keyboard) somehow automatically conveying professional status is silly.
I may own Photoshop. I may even tinker with it from time to time to take the red out of the eyes on my personal photos. But that does NOT make me a professional designer. It takes weeks and sometimes even months for someone to become proficient in design (assuming that they have the aptitude).
Professional writing is pretty much the same as any other profession. I’ve spent hours and hours (to say nothing of years and years) perfecting my writing skills. It may look easy because I deliberately make my writing extremely readable. That doesn’t mean just anybody with a keyboard can produce the same quality, though.
So, why do some people still persist in believing that using a professional writer is unnecessary?