Chris Brogan shared this excellent post on the topic and while Chris makes many good points, I’d like to address the topic specifically from a writer’s point of view. If you have a writing blog, you’ll probably want to chip in with your own opinion on the matter at the end of this post.
In my opinion, if you’re a freelance writer and you’re thinking of giving up your blog my response to you is, “Are you crazy?”
Okay, maybe that’s a little strong, but you get the point. Basically, I believe that freelance writers need to have a blog. Of course, other freelancers can benefit too–but for writers, I really think that a blog is a necessity.
As Chris rightly pointed out in his post on this topic, your blog is your property. A social media platform, even one as new and exciting as Google+, is not.
In case you’ve forgotten, let me briefly run through a few of the benefits of blogs for writers. Your blog can:
- Showcase your writing. On your own blog, you can write in the style and voice you prefer. The writing on your blog will represent you in a way that edited pieces on other sites cannot.
- Highlight your expertise. Your own blog provides you with the opportunity to show off what you know about your profession.
- Give you a voice in your field. Every field has its controversies and debates. Writing is no exception. On your blog, you can voice your opinion on issues of interest in your field.
- Earn money. Finally, because a blog is your own property, it can be turned into a commercial venture. You can advertise your own products there; accept advertisements from others, and more.
Now, don’t get me wrong. I do think that social media provides a great networking opportunity for freelance writers. Nearly every day I devote some time to social media-based networking. But, I would never replace my blog with a social media profile.
What about you? Do you think a blog is necessary for a freelance writer? Would you ever give up your blog for social media?