Recently, some folks have announced that they were replacing their blogs with social media participation. Is this a good idea for freelance writers? Can social media replace your blog?
Chris Brogan shared this excellent post on the topic and while Chris makes many good points, I’d like to address the topic specifically from a writer’s point of view. If you have a writing blog, you’ll probably want to chip in with your own opinion on the matter at the end of this post.
In my opinion, if you’re a freelance writer and you’re thinking of giving up your blog my response to you is, “Are you crazy?”
Okay, maybe that’s a little strong, but you get the point. Basically, I believe that freelance writers need to have a blog. Of course, other freelancers can benefit too–but for writers, I really think that a blog is a necessity.
As Chris rightly pointed out in his post on this topic, your blog is your property. A social media platform, even one as new and exciting as Google+, is not.
In case you’ve forgotten, let me briefly run through a few of the benefits of blogs for writers. Your blog can:
- Showcase your writing. On your own blog, you can write in the style and voice you prefer. The writing on your blog will represent you in a way that edited pieces on other sites cannot.
- Highlight your expertise. Your own blog provides you with the opportunity to show off what you know about your profession.
- Give you a voice in your field. Every field has its controversies and debates. Writing is no exception. On your blog, you can voice your opinion on issues of interest in your field.
- Earn money. Finally, because a blog is your own property, it can be turned into a commercial venture. You can advertise your own products there; accept advertisements from others, and more.
Now, don’t get me wrong. I do think that social media provides a great networking opportunity for freelance writers. Nearly every day I devote some time to social media-based networking. But, I would never replace my blog with a social media profile.
What about you? Do you think a blog is necessary for a freelance writer? Would you ever give up your blog for social media?