You used to have a great blog. You received several thousand views every day and dozens of comments on every post.
But something happened. Your audience has left. And so has your enthusiasm for your blog.
I’ve seen this happen time and time again. Great blogs become good blogs, then okay blogs, and then fade away. That’s one of the reasons I publish blogging tips here on WritingThoughts.
I’m sure you can think of a few blogs that you once loved, but now no longer exist. It’s sad, because it doesn’t have to happen.
The reason blogs decline is often a lack of focus in content strategy. (Yes, your blog needs a content strategy.)
In this post, I’ll share eight of the ways that a blog’s content strategy can go wrong.