Should you be writing longer blog posts?
As I explained in an earlier post, longer blog posts often attract more page views and social media attention. For that reason, many blog owners are asking for them. Don’t be surprised if you get a client request for a longer post.
Writers need to know the difference between writing an effective longer blog post and writing a short blog post. Most of all, writers need to understand that simply adding more words to blog post doesn’t make always make it better.
In this post, I’ll discuss longer blog posts and explain some pitfalls you may run into when writing a longer post. I’ll also discuss some techniques to help you write an effective longer post.