What’s the first part of a post or article that you usually see? It’s the headline, of course. A good headline can actually mean the difference between whether a piece is read or not read. How many books have you picked up simply because the title seemed interesting. If you’re like me, the answer is more than one or two.
If you publish web content, a good title or headline is more important than ever before. A book in a store or an article in a magazine may have an attractive photo or cover design to draw the reader in. On the web, however, readers are much more likely to be scanning lists of many articles or posts. Your headline has to grab their attention or you’ve lost them.
Fortunately, there are some excellent resources that you can use to make your headlines more effective. I’ve listed a few of them here:
- From Copyblogger.com: Headlines for Regular Readers, Search Engines, and Social Media and How to Write Headlines That Work
- Adventures in Copywriting points to a Net Writing piece: 7 Easy Ways to Create Eye catching Titles
- From FreelanceSwitch: The Sexy Art of Writing Headlines that Kill
- From Lorelle on WordPress: Writing Effective, Attention-Getting Headlines and Titles on Your Blog
- From World Copywriting Blog: Mistakes to Avoid When Writing Headlines
- From Lockergnome: How To Write Web Headlines That Beg To Be Read
- From WordsmithBob.com: Five Keys To Writing Killer Web Page Headlines