Yesterday, I created a Google+ page for this blog and then I created one for my freelance writing business. The whole process took less than ten minutes–but right now, they are only shells. It will take some work to add content and value.
If I could do it that quickly, you could too. But should you?
So, do freelance writers need a business page? I’ll examine that issue from the freelance writing perspective in this post.
3 Reasons Why Freelance Writers May Want a Google+ Business Page
There are some definite reasons why freelancers may wish to create a business page using Google+. Here are some of them:
- Visibility. Getting business is partially about being easy to find. Google+ business pages provide another way for prospects to find you and there may be search engine benefits as well.
- It’s Google. Let’s face it, Google is a large powerful company. Since joining the social media fray last summer it has positioned itself (along with Facebook, Twitter, and LinkedIn) as one of the leading social media companies and it’s likely to be around for a while.
- Integration with other Google products. Google+ is designed to integrate with other Google tools and will likely include even more tools and options in the future.
3 Reasons Why They May Not
Here are some reasons why you may not want a Google+ business page for your freelance writing business:
- Time to maintain. Let’s face it, it takes time to maintain an active social media presence and Google+ adds one more thing to do to an already busy social media schedule.
- Possible glitches. Google+ business pages are very new. It’s unknown as to whether or not there will be any glitches. Also, Google will likely be adding additional features in the future, but again, it’s not certain what these features will be.
- How much do you want Google+ to know? I’ve seen several comments online from folks who don’t want Google+ to have additional information about them. (Be sure to review the privacy setting if this is your concern.)
Obviously, the concerns weren’t great enough to keep me from creating a Google+ business page myself, but they may be enough for other freelancers.
A Few Other Resources
It seems like many bloggers are rushing out Google+ posts. Here are a few of the most helpful:
- From Amy-Mae Elliott at Mashable, How to Set Up a Google+ Brand Page
- From George Guildford at Social Media Today, Why Google+ Pages Will Have a Huge Impact on the Way Brands Approach Social Media & Search
- From Danny Sullivan at Search Engine Land, Up Close With Creating & Managing Google+ Pages
Do you have a Google+ page for your writing business? Do you think you’ll be getting one?