WritingThoughts

Can you use words to sell your product or services? The quick answer is “yes.” Words do sell. That’s what copywriting, content marketing, and many other writing-related marketing endeavors are all about. But not all words will sell your products or services equally well. One of the most popular older posts on this blog is […]

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Are you counting on your web copy for leads and conversions? If you are, you’ll want to pay close attention to this post. Not every business that publishes copy online gets it right. You won’t attract customers unless you really understand content marketing. In this post I’ll list ten common content mistakes.

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In many ways, copywriters are the unsung heroes of the marketing world. Well-written content can mean the difference between a successful marketing campaign and an utter failure. But copywriters can’t do a good job unless they have the right information. And it’s up to the client to provide that crucial information.

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The amount of online resource for freelance writers can seem overwhelming. Recently I ran across three inexpensive resources that most freelance writers will find helpful. In this post, I’ll share a mini-review of each resource.

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Have you been writing marketing copy? Are you getting little or no results–even though you can tell from analytics that your pages are being read? Your headline is hot. Your writing rocks. Your topic fits–yet none of your readers ever *do* anything at all. Why not? What could be wrong?

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“How can I earn more money as a freelance writer?” This is probably the number one question that other freelance writers ask me. My answer to them is always the same. My answer is this–write for the business market. You may not get a byline, but the pay for commercial copywriting is much better than […]

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By James Adams When customers feel confident about your product, they will buy it. Each word you write for your website should bring your viewers closer to purchasing that product. Whether it be through stories, list articles or article marketing, that confidence and comfort that you create will carry through to conversion.

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You own a business. You have a product or service that you need to sell. Chances are that you need to have some copy written–whether it be for your website, a sales brochure, a press release, or just a good standard follow-up letter that you can use often with prospects.

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