Read This Before You Write Your Next Press Release…

Have you ever had a press release bomb?

I mean really bomb — as in generate little to no response even though you followed all the “rules” for press releases?

If this has ever happened to you, I can guarantee that you’re not alone. I will also tell you that it’s not really your fault.

You see, the rules for press releases have changed with the advent of Web 2.0.

Most of us (myself included), didn’t get the memo. We’re still out there writing press releases as though magazines and local newspapers were the only game in town because that’s what we learned to do.

The trouble is, there’s a new game and it has different rules. That’s where this excellent white paper, Press Releases Designed for Effect by Mihaela Lica and Phil Butler comes in. In it, they examine where the traditional press release fails and identifies concrete steps that you can take to fix it.

As I read this white paper I found myself nodding my head and thinking, “this makes a lot of sense. I wish that I had known these things earlier.”

By the way, I’m going to go ahead and get the disclosure out of the way now. Yes, I had a role in this as consultant and editor of this great resource. Yes, this post contains my affiliate link — but all that doesn’t remove one iota of the value of this resource to you as a writer. I’d be recommending this resource even if I weren’t involved in the production of it.

In my opinion, this is a piece that you simply must read if you really want to understand how to write a press release for today’s marketplace. This white paper provides a clear explanation of how to create effective press releases that target all elements of the media, including social media.

What’s keeping you from getting your copy now?

(Disclosure: Everything PR is a client. I was involved in the production of this white paper. This post contains my affiliate link.)