So, you want to be a freelance writer–but you don’t quite know how to make it work.
Last week, I discussed the importance of getting started, among other things. If you don’t get started, you won’t succeed as a freelance writer. Of course, that may seem like common sense, but for many would-be writers getting started is an obstacle to overcome.
During the course of the week, Allena Tapia, writing at her excellent About.com resource for freelance writers, asked the question Can You Make a Good Living as a Freelance Writer? In a later post, Allena goes on to list some skills that writers need to succeed.
This week, I thought I’d share some additional tips to help freelance writers who are trying to build a successful career. Rather than focusing on writing skill, many of these tips have to do with business savvy and marketing know-how.
Get your name out there. If potential clients don’t know that you offer freelance writing services you’re unlikely to get much business. Blogging and social media are great tools for this, but they aren’t the only tools. Forums and even commenting on other blogs can help.
Build relationships. Relationships build trust, and trust is a crucial element when it comes to doing business. Successful freelance writers know how to build and maintain relationships. Eventually, some of these relationships will mature into business relationships.
Keep marketing. A big mistake that keeps many freelance writers from earning a successful living is that they stop marketing when they are working on projects. The natural result of this is big gaps in your work. Devote several hours a day to marketing and stick with it.
Look for clients that can give you repeat business. While it’s fine to accept one-time freelance writing projects, it’s also important to court clients who can give you repeat business. Look for clients who have ongoing writing needs such as for newsletters or business blogs.
It’s true that a lot of freelance writers struggle to keep going, but with the right business savvy it doesn’t have to be that way. What are your business tips to help freelance writers?