If you write marketing or advertising copy, the words that you use are vitally important. For example: Would you rather have a car, or a new car? Would you rather have a solution or a proven solution?
Do you see the difference?
The key is to use selling words (which are mostly adjectives) in a way that is natural and not contrived.
Even if you don’t write marketing or advertising copy, you may be able to use these words to liven up otherwise dull writing.
Here is a list of twenty-five words to help you sell. (Use only when appropriate.)
What words would you add to the list? What words would you remove?
Contents (c) Copyright 2007, Laura Spencer. All rights reserved