If you write marketing or advertising copy, the words you use are vitally important. For example: Would you rather have a car, or a new car? Would you rather have a solution or a proven solution?
Do you see the difference?
The key is to use selling words (which are mostly adjectives) in a way that is natural and not contrived.
Even if you don’t write marketing or advertising copy, you can use these words to liven up otherwise dull writing.
Here is a list of twenty-five words to help you sell. (Use only when appropriate.)
What words would you add to the list? What words would you remove?